In anticipation of Black History Month, PUMA and the Schomburg Center for Research in Black Culture have announced a multi-year partnership. The collaborative efforts will include scholarships, funding initiatives, exclusive product drops, community engagement opportunities, and more. First up is a “Deeply Rooted” collection between Puma’s employee-led collective of Black creatives, We Are Legends, and the Schomburg Center. The collection celebrates the center’s nearly 100-year devotion to preserving and exploring African diasporic history.
Retailing for $45-100, the PUMA: We Are Legends x Schomburg Center collection will be available February 19 on PUMA.com, the PUMA Mobile App and at the PUMA NYC Flagship store.
