PUMA and Neymar Jr. continue their partnership. Following the addition of Neymar Jr. to the PUMA squad, the brasileño has made his presence felt on and off the pitch.
The brand has announced the inaugural PUMA x Neymar Jr. lifestyle collection designed by the Paris Saint-Germain star. The lifestyle collection tells Neymar Jr.’s story weaved into the fabrics and design of each piece. The collection includes an array of graphics such as the coordinates from his hometown of São Vicente, Brazil; the word “Blessed” as a centerpiece of the collection inspired by his back tattoo; and a phrase that serves as his life mantra: “It’s not always all about being the best or the greatest but instead, to inspire future generations.”
“They really listened to me and understood what story I want to tell since this is inspired by my past and who I am as a person, not as a football player. We exchanged ideas about design and the details we integrated into the collection. I was well involved, and they really understood what I wanted to share,” Neymar Jr. said.
The PUMA x Neymar Jr. lifestyle offering includes the all-new Wild Rider in a muted look, apparel pieces like hoodies, bombers, tees, cargo pants, and a selection of accessories, beanies, caps, and a backpack.
The PUMA x Neymar Jr. capsule releases on September 30 on PUMA.com, the PUMA NYC Flagship store, and select retailers with prices ranging from $35 – $110. The PUMA x Neymar Jr. Wild Riders will be available globally in late November. As always, our sneaker monitors and release day strategy will have members ready for drop day.
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