As part of International Women’s Day, Puma has unveiled a collaborative capsule with Lauren London which includes a PUMA Suede Classic, Cruise Rider, tees, and matching lavender tracksuit. The Lauren London x PUMA RS-Curve launches March 24th, followed by the Cruise Rider on April 1st, and the Suede Classic on April 10th. Apparel is available now.
The collaboration with the American actress is just the beginning of PUMA’s “She Moves Us” initiative spearheaded by global brand ambassador Dua Lipa. The initiative focuses on lifting up the voices of women throughout the world as well as a renewed emphasis on PUMA’s women’s lines. The program’s campaign video highlights the brand’s newest women’s lines modeled by other brand ambassadors such as Cara Delevigne, Winnie Harlow, June Ambrose, Nicole McLaughlin, and several others. Interviews and future capsule collections with popular female creatives are said to be part of “She Moves Us” as well.
Check out the first collection with Lauren London below alongside the “She Moves Us” campaign video.
