By Luis Torres
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Raheem Sterling is at the top of his game. The global football superstar recently achieved another Premier League trophy, is on the brink of tasing Champions League glory, and is poised to dominate Europe this summer with the Three Lions.
The English star is just getting started as Sterling and New Balance have formally announced a partnership that will go beyond the pitch.
“At New Balance, we believe that our ambassadors are truly a reflection of our values as a brand. Simply put, this relationship is much bigger than football. Raheem is undoubtedly recognized as one of world football’s most premier talents evidenced by his key role for both club and country. His ambition to give back to the community will also be a focal point of how we realize the unique nature of this collaboration. Our transformative alliance will showcase co-authored product collections and storytelling, elevating Raheem’s unique persona both on and off the pitch,” said Chris Davis, New Balance Chief Marketing Officer & Senior Vice President of Merchandising.
“Growing up all I dreamt of was playing football. From kicking a ball around in Brent with my mates to my first Champions League Final on May 29 and representing my country at this summer’s European Championships, in my hometown. There’s so much more I want to achieve, both on and off the pitch, and this partnership will provide me with the platform to do so,” Sterling said.
Sterling will continue to wear special edition boots like the one pictured below, as the summer will be another opportunity for him to leave his mark.
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