British rapper and fashion influencer IDK (Ignorantly Delivering Knowledge) is drumming up hype for his next album by giving fans a chance to win his exclusive Air Max 97. IDK announced that his team will hold a raffle to reward his biggest fans with limited merchandise.
Although Nike signed IDK to a deal in 2021, the two have yet to release projects publicly.
Images of the “Free Coast” Air Max 97 made their way to social media when the musician rocked the friends and family exclusive to his old high school. The colorway is inspired by his parent’s home countries, Ghana and Sierra Leone. Nike and IDK also worked on an Air Max 95 – it won’t be involved in the raffle.
IDK’s fourth studio album, F65, will release on May 5th, 2023, and it’s subtly featured across both silhouettes.
In an interview with Hypebeast, IDK explained why he wanted to work with the Air Maxes.
“I have a love for the 97 and the 95. I’ve always loved the 95s because I remember The Game referenced them in a song — “Hate It or Love It” — and ever since then I always had my eye on them.”
You can enter for a chance to win a pair of IDK’s Air Maxes here.