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New Balance’s football presence continues to grow. The Boston-based brand has unveiled its latest on-pitch endeavor as the brand has officially welcomed Brazil’s Red Bull Bragantino to the NB team.
The Brasileirão Série A team has signed a sponsorship deal with the brand for the 2022 season, making it the first Brazilian football team to work with New Balance.
RB Bragantino was established in 1928 and has recently been making a resurgence in Brazil’s top-flight league. Throughout its 94-year history, RB Bragantino has won the Sao Paulo state Championship and Runner-ups in the Brazilian League during the ’90s. Following the Red Bull acquisition in 2019, the club made its way to the finals of 2021 Copa Sudamericana and qualified for its first-ever edition of Copa Libertadores in 2022.
The partnership will see New Balance working alongside RB Bragantino to deliver world-class designs, including kits, training, lifestyle, and travel apparel.
“We are delighted to have signed a new Official Supplier Agreement with New Balance,” Thiago Scuro, Sports Executive of Red Bull Bragantino, said. “It is a great feeling to have the support of an international brand trusting in our project. I look forward to working with our fans and supporters to strengthen our club, wearing the New Balance brand, which continues to evolve with uniqueness in the areas of fashion and lifestyle as well as sports.”
RB Bragantino products will be sold at New Balance retail stores in Brazil. The Massa Bruta will don its New Balance-sponsored kits in late April, solidifying the club as the first ever to wear the NB logo in Série A.
“New Balance is excited to partner with Red Bull Bragantino, our first club in Brazil,” Andrew McGarty, New Balance Head of Global Sports Marketing for Football, said. “Red Bull Bragantino has challenged the status quo in Brazilian football, and we’re eager to support the club and their fans on that journey with a truly disruptive partnership approach. We’re looking forward to creating a range of innovative and high-performance products, marketing campaigns, and community initiatives that will capture the true spirit of the club and its passionate supporters.”
Stay tuned to SoleSavy for more football news from your favorite brands and clubs, including New Balance and Red Bull Bragantino.
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