Reebok and Anuel AA Announce Official Partnership

After multiple collaborations, Anuel AA and Reebok have inked a long-term partnership. Hailing from Puerto Rico, Anuel AA is a Grammy-nominated artist who has become one of the biggest names in the Latin music industry over the last decade.

“I have long admired Reebokâ€s unique designs and iconic roster of collaborators who have never shied away from writing their own rules,” said Anuel AA. “Itâ€s a special feeling to know that Iâ€m considered a member of the team and that they not only believe in me but give me the space for unbridled creative expression. I am so honored to be a part of this brandâ€s legacy and help shape its next chapter.”

For the big announcement, Reebok tapped longtime endorser and signature sneaker frontman Shaquille O’Neal for a message welcoming him to the family.