Reebok Announces All-Star Lineup with Question, All-New Instapump Fury Zone

Reebok is taking over Cleveland for All-Star Weekend.

The brand will offer Cleveland 2022 attendees an immersive retrofuture “Bok Door” experience showcasing the upcoming Question “25^th Anniversary” and brand new Instapump Fury Zone. The RSVP-only event takes place February 18-19 in downtown Cleveland (RSVP here) and will welcome Reebok friends like Myles Garrett, Dee Brown, Allen Iverson, Shaquille Oâ€Neal, and more throughout the weekend.

The 2022 All-Star selection and experience from the brand is rooted in the brand’s roots, as the event will place attendees into a sneaker-culture “time machine” exploring the brandâ€s heritage and future.

“Pump, Question, Fury — Reebok is legendary in basketball and sneakers, so Iâ€m happy to work with the brand in telling its story in Cleveland,” all-pro football player and Reebok partner Myles Garrett said. “This is a big weekend for the city. I hope to see tons of fans and friends at the festivities, and look forward to hanging with the Reebok community, playing games, showing some cool new shoes, and just having a good time.”

The activation will first take guests back to the 90s vintage sneaker store scene, highlighting Reebokâ€s basketball heritage through Allen Iversonâ€s iconic Question and the upcoming Question “25th Anniversary” colorway that is draped in a classic white upper with commemorative silver details for the model’s Silver Anniversary.

Then, attendees will be sent into the future through the “Bok Door” and a transformative space mixing iconic Reebok basketball moments and technologies, presenting the all-new Instapump Fury Zone, a modern interpretation of the Instapump Fury’s design language paired with Pump technology.

Reebok will have hoops-inspired activities, video games, exclusive custom gear, and appearances by Reebok partners Myles Garrett, Dee Brown, and more.

The Reebok Question “25th Anniversary” ($160) is available now at Reebok.com and the Foot Locker family of brands. The all-new Instapump Fury Zone ($150) releases on February 19 at Reebok.com, Finish Line, Foot Locker, Champs Sports, and Dickâ€s Sporting Goods. As always, our sneaker monitors and release day strategy will have members ready for drop day.

Stay tuned to SoleSavy for more sneaker-related news from your favorite brands, including Reebok.