Reebok Launches Sustainable “First Pitch” Sneaker Manufacturing Campaign

Following in the footsteps of their parent company adidas and other big names in the sportswear/sneaker industry such as Nike, Reebok has unveiled their latest campaign to help build a more environmentally conscious company. The recently revealed “First Pitch” campaign sees Reebok take a new approach to production manufacturing where the decision to make or not make a specific shoe. The digital platform loads up a proposed design on the Reebok site for 30 days and allows consumers to commit money towards the creation of the shoe with the price starting at $1 and increasing incrementally per vote/commitment until the shoe reaches its retail price. If the proposed model reaches a 500 pair commitment, it gets manufactured, but if not then the design is scrapped and the voting process starts over again with a new proposal. This model ensures that people who want a certain sneaker can get it upon release as well as ensure that no excess pairs are manufactured and left sitting in storage or disposed of, thus contributing to environmental waste and a larger carbon footprint overall. The first shoe proposal is a honeybee inspired Reebok Classic Leather “Beekeeper” in yellow and orange.

To learn more about Reebok’s First Pitch campaign, check out the platform here.

Scroll below for further images.
Image by Reebok.

Latest posts

SoleSavy Speaks Up: What Kobe Means to Me

SoleSavy membership

A SoleSavy membership provides you the tools and resources you need to successfully purchase the products you want for retail.

  • Exclusive release information and links
  • Instant links to purchase shoes in your size
  • Access to SoleSavy Courses and Lessons
  • and LOTS more perks!
learn more

Stay in the loop

Sign up to receive emails about feature articles, the latest release info, and exclusive access to SoleSavy memberships.