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Reebok and New Guards Group Launch Premium “LTD” Line With Club C Remake

Reebok has been making moves since being acquired by Authentic Brands Group in 2021, and now the Boston-based brand is teaming up with New Guards Group (a FARFETCH Group company) on a “LTD” line. Standing for “Learn. Test. Design,” the new line will feature premium collections, exclusive collaborations, and special projects that build off Reebok’s heritage.

The LTD line kicks off with a new take on the iconic Reebok Club C silhouette. Available in two colorways, the new Club C twist features premium leathers and enlarged proportions. Both the white leather and cracked white versions are available now at reebok.eu and globally on Farfetch.