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Reebok and Panini Prizm Tease Upcoming Collaboration

When you think about it, trading cards and sneakers have more in common. They’ve both built a community based on collecting and trading. Both often have roots in a love for a sports star and revolve around the hunt for the grail piece. Reebok and Panini, a leader in sports trading cards, have officially joined forces for a collection focused on merging the two mutual love of collecting in both audiences.

Last week, Reebok and Allen Iverson came out and teased a friends and family colorway of the Reebok Question based on the Panini Prizm trading cards. The collection was limited to 100 pairs and even included trading cards made by Panini. A metallic blue upper and golden toe recall a Player exclusive Allen wore during his Nuggets days back in 2007. Panini branding on the lace eyelets and heel tie it all together.  

While this colorway won’t be released to the public, with a slew of iconic basketball silhouettes in the Reebok archives, there are endless possibilities for this partnership.