As seen on Unboxed Issue 62. The Unboxed newsletter covers the most important stories of the week across sneakers, sports, and fashion straight to your inbox on Mondays.
Klutch Sports’ Rich Paul and New Balance teamed up for a first-of-its-kind release last week. Of course, athletes, boutiques, creators, and others have crafted their own collaboration. But a sports agent? That was unheard of.
The Rich Paul x New Balance 550 footwear and apparel collection embodies Paul’s relentless spirit and work ethic while also inspiring the next generation of athletes, entrepreneurs, and revolutionaries.
“Growing up, basketball and music were the examples of who you looked up to. I didn’t know of a sports agent that looked like me. I hope this collaboration with New Balance shows kids what is possible through hard work and believing in yourself,” Paul said.
While the collection was the first-of-its-kind, we don’t expect it to be the last, either. Whether it’s Rich Paul or another trendsetter, New Balance will continue to double-down on supporting and empowering those who are changing the game.
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