New Balance is at the top of the food chain with the help of its collaborators: Aimé Leon Dore, Joe Freshgoods; Salehe Bembury; Kith; Stone Island; Bricks & Wood. The list goes on. The Boston-based brand is successfully tapping into every corner of streetwear and sneakers with its archive.
The brand goes into its Made in UK archive for its latest collaboration as London-based run club, Run the Boroughs, brings energy to the Made in UK 991. The upcoming Run the Boroughs x New Balance Made in UK 991 “Virgin Money London Marathon” harnesses London’s dark concrete roads and gloomy conditions with the help of the silhouette.
The Run the Boroughs x New Balance Made in UK 991 “Virgin Money London Marathon” releases on September 29 for $260 on NewBalance.com and select retailers. As always, our sneaker monitors and release day strategy will have members ready for drop day.
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