Jordan Brand is continuing its commitment to community. While always a part of the Nike and Jordan mission, the brand continues to get more involved in helping those in underserved communities with resources, the power of sport, and much more.
In conjunction with South Central LA-raised Russell Westbrook, Jordan Brand has announced an upcoming basketball film taking place in Crenshaw and other Los Angeles neighborhoods. The film draws on both Brodie’s and the brand’s mission to helping inner-city kids. The film announcement also details that the Why Not? x Crenshaw YMCA will re-open later in June.
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