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ATC:
Add To Cart. The “Add To Cart” link or button adds a product to your online shopping cart.
AF1:
Nike Air Force 1, one of Nike’s most popular sneaker models.
AJ1 – 37:
Air Jordan models numbered 1 through 37.
AM1/90/97/98, etc:
Nike Air Max, one of Nike’s most popular sneaker lines.
ACG:
Nike ACG, or Nike All Conditions Gear. This is a subline of products from Nike focused on hiking/trail-inspired outdoors products.
BNIB:
Brand New In Box, another way to describe a product that has never been worn.
BNWT:
Brand New with Tags, similar to DS but usually used when selling clothing that’s unworn and brand new with sales tags still on.
DS:
Deadstock, another way to describe a product that has never been worn.
F&F:
Friends & Family. The most limited type of release; only sold/gifted to friends and family of the brand or designer.
FSR:
Full-Size Run, the full array of available sizes for a sneaker release, as opposed to a partial size run. Ex. “US sizes 7-14 available” (full) vs. “US sizes 10-12” (partial)
FOG:
Fear of God, a popular clothing line by designer Jerry Lorenzo.
GR:
General Release sneakers, the most widely available type of sneaker. Stock numbers are highest among GRs and available in many stores.
Grail:
Slang for a sneaker or other product that is rare or highly coveted, often with a high resell value on the aftermarket.
JB:
Acronym for “Jordan Brand.”
OOS:
Out Of Stock, the product is sold out.
OG:
Slang for “Original”, in reference specifically to an older model of sneaker or older colorway. Ex. Air Jordan 1 High “Chicago” OG
PE:
Players Edition, sneaker colorways made exclusively for an athlete or sports team, sometimes PEs do release to the general public.
SNKRS:
Nikeâ€
SB:
Nike SB or Nike Skateboarding, Nike’s skateboarding line founded in 2002.
UNDS:
Un-Deadstock, the act of wearing a brand new sneaker for the first time thus they are no longer “deadstock” (brand new, never worn).
VNDS:
Very Near Deadstock, sneakers that have been worn but very minimally, shoes are in nearly brand new condition.
WDYWT:
What Did You Wear Today, a social media hashtag posted alongside a photo showing off a part or all of your outfit/sneakers.
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