Steph Curry, Under Armour Announce Sesame Street-Themed Curry 9 Pack

Steph Curry and Curry Brand have more on the way. Following the Curry Flow 8 and the expansion of the Curry Brand, the Under Armour umbrella brand has announced its latest development — the Curry Flow 9. But Curry isnâ€t debuting the shoe alone. First seen during media day, the Curry Flow 9 is releasing with some familiar friends.

Sesame Street and the Curry Brand link up on the all-new silhouette with the “Street Pack” collection that taps the iconic characters from the show while simultaneously drawing from the gameâ€s street basketball heritage.

“Curry Brand and Sesame Street, we preach the same message,” Curry said. “Itâ€s about supporting all kids, especially those in underserved communities who are looking for an opportunity to be their best selves.”

The “Street Pack” includes seven colorways based on Sesame Streetâ€s memorable characters, who are celebrated with unique markings on the shoeâ€s tongue tab and a hint-of-character flag near the heel. The classic Sesame Street sign is also featured on the sock liner.

“The hardest part was making sure we achieved a sense of depth and sophistication in our designs,” said Spencer Hawkins, a senior footwear designer at Under Armour. “We didnâ€t just say, ‘Elmo is red, so the whole shoe is red.†We played with a lot of different tonalities of red, and we brought in hints of orange to represent the nose.  Every single colorway is a unique story celebrating not only the unique physical attributes of the characters but also what each character can teach us about building a better, more inclusive neighborhood.”

The Sesame Street x Curry 9 “Street Pack” in the Big Bird and Count von Count colorways release on November 19 for $160. The rest of the “Street Pack” colorways and the matching apparel will release in the ensuing month. As always, our sneaker monitors and release day strategy will have members ready for drop day.

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