Taco Bell has announced that Sean Tresvant will become the Global Chief Brand Officer in early 2022. Tresvant, a Nike Inc. veteran for 15 years, recently served as Jordan Brand’s Chief Marketing Officer.
Tresvant led Jordan Brand’s product marketing, creative collaborations, athlete sponsorships, omnichannel marketplace design, social platforms, and more. Tresvant also led the Diversity Task Force at Nike and helped bring back the Jordan Brand’s Black Community Commitment Committee through “real talk” chats. Before joining Nike, Inc, Tresvant also held brand-related roles at Pepsi and Sports Illustrated.
“When I think of Taco Bell, I think of a marketing powerhouse of trailblazers,” Tresvant said in a statement, according to Adweek. “The brand and its people are constantly—and consciously—pushing the limits on what it means to be a brand in today’s rapidly evolving culture, and I’m excited to revolutionize alongside them.”
Tresvant will spearhead worldwide marketing efforts that drive culture and initiate change at Taco Bell. He will also work on strategic omnichannel initiatives and digital customer touchpoints, among other things.
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