A Ma Maniére is introducing a new chapter in their story with Jordan Brand- a campaign dubbed ‘Built For This’.
This next chapter in A Ma Maniére’s ongoing partnership with Jordan Brand is anchored by the A Ma Maniére x Air Jordan 6 “Smoky Mauve”, the partnership’s latest sneaker offering.
That spirit lives in the A Ma Maniére x Air Jordan 6 “Smoky Mauve”, a silhouette shaped through elevated materiality and purposeful restraint. Rich mauve suede wraps the upper with depth and texture, while the quilted lining delivers a sense of detail – designed to reflect the honor of legacy, comfort, and intention it was built to carry. Plastic lace toggles, refined finishing, and subtle woven co-branding stitched into the interior of the tongue reflects intention in every detail. The translucent outsole brings modern clarity to a storied frame, and waxed lace options allow for personal expression.
Rooted in self-determination, perseverance, and celebration, Built For This explores the resilience and discipline it takes to rise while honoring the people and principles that carry us forward. This chapter marks the beginning of a larger story centered on endurance, gratitude, and the power of community.
The campaign also features original artwork by Jammie Holmes, titled Malcolm, displayed inside the shoe box. The piece captures a young man attending one of Malcolm X’s speeches, a reflection of hope, fatigue, and the search for transformation. Holmes’s work serves as a visual anchor for this chapter and will also be spotlighted during The Unboxing activation at A Ma Maniére Houston on November 20, where he will be present.
The A Ma Maniére x Air Jordan 6 “Smoky Mauve” and apparel capsule release Friday, November 21, online at a-ma-maniere.com and in-store across A Ma Maniére Atlanta, Houston, and Washington, D.C.
Photos courtesy of A Ma Maniére
