As seen on Unboxed Issue 62. The Unboxed newsletter covers the most important stories of the week across sneakers, sports, and fashion straight to your inbox on Mondays.
There has been a significant increase in “sustainable” fashion in the last couple of years. Seemingly, there is a new line of eco-friendly/sustainable collection of clothing from a number of different brands.
While I totally understand that a shift towards sustainability is much needed at this point, creating a whole new product line isn’t really a solution here. Greenwashing is at an all-time high, and companies are going all in to try and appear sustainable. Most, if not all of it is just noise. While I realize that not making anything at all is not a realistic ask even though that’s the most sustainable thing to do, it would definitely be nice to see more impactful changes at these companies.
I’m all for everyone trying to be more sustainable, but creating new product just to say you create sustainable products is just going to put us in a worse place from where we started.
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