The Drew League and adidas have agreed to an exclusive partnership deal, according to ESPN’s Nick DePaula.
The Pro-Am league is known for collegiate rising stars to NBA vets playing in Los Angeles. After years with a Nike partnership, The Drew League is switching to the Three Stripes. The deal includes co-branding and sponsorship.
In addition to The Drew League, adidas has also signed exclusive deals with Rucker Park Streetball League and Atlanta Entertainment Basketball League (AEBL), according to DePaula.
Stay tuned to SoleSavy for more industry.
BREAKING: The @DrewLeague has signed a multi-year partnership with @AdidasHoops to take over co-branding and sponsorship of the iconic LA summer Pro-Am league. pic.twitter.com/H2SRGHOTbX
— Nick DePaula (@NickDePaula) May 24, 2022