The Jordan Brand Family Celebrates 40 Years of Greatness

“Welcome to Jordan Board of Greatness 2025.”

With those words, Michael Jordan opened this yearâ€s Board of Governors (BOG) gathering – setting the tone for a weekend rooted in reflection, connection, and vision. As Jordan Brand continues its celebration of 40 Years of Greatness, this moment served as a powerful checkpoint: a chance to honor the journey so far while actively shaping what comes next. Jordan Brand has shared a behind-the-scenes look to this celebration of greatness.

The gathering featured over 20 JB athletes- including Jalen Hurts and Carmelo Anthony 

Of course, such an important meeting could only be held in in Greece- the birthplace of the Olympics. The event brought together more than 20 athletes representing multiple sports – including basketball, training, and U.S. football – alongside entertainers like Miguel and Anthony Anderson.  To Jordan Brand, the setting was both symbolic and intentional: a place to reflect on legacy while building momentum for the future.

The rosterm which is hand- picked by Jordan himself, currently consist of names like Nigel Sylvester, Jalen Hurts, Carmelo Anthony, Kiefer Ravena and more.

One of the many perks of recieving that BOG invitation is, of course, the freebies. Each year, Jordan Brand produces an incredibly limited run of sneakers exclusive to the meeting. This year- the Air Jordan 1 Low OG takes center stage. The hits of blue stand out over the muted upper, creating for a sneaker reminiscent of the beautiful Greek water. The sneaker appears to be limited to 180 pairs.

The BOG AJ1 Low OG appears to be limited to 180 pairs 

In his welcome, MJ emphasized the importance of coming together face-to-face – to celebrate successes, learn from challenges, and align on whatâ€s next. Athletes were invited not just to attend, but to actively contribute to the Brandâ€s future. Through collaborative sessions and open dialogue, they shared feedback, exchanged ideas, and explored their role in Jordan Brandâ€s evolving strategy. A highlight of the weekend was a candid Q&A with MJ, where he spoke about the meaning of greatness and the power of showing up with purpose.

Attendees share their thoughts on upcoming Jordan Brand product 

At its core, the gathering was about strengthening the Jordan Family – creating space for athletes to connect, bond, and be part of something bigger than themselves.

Behind the scenes photos courtesy of Jordan Brand