The latest chapter of this campaign celebrates confidence, style, and individuality on the golf course.
The Whitaker Group and New Balance continue their collaborative storytelling with the debut of Swing Different, a campaign spotlighting The Whitaker Group and New Balance 740 Willful Bias For Discovery silhouette. As part of The Whitaker Group’s mission to uplift and inspire consumer voices, the campaign invites audiences to celebrate their individuality and show up in all spaces feeling and looking their best, unapologetically.
The campaign’s short film is set on the golf course and follows a stylish, confident golfer who struts onto the pristine course, however, not in golf shoes but in sleek, head-turning sneakers. The Whitaker Group and New Balance 740 Willful Bias For Discovery. While others often stick to the norm, focusing more on blending in than standing out, he brings unmatched swagger and individuality. He asks the fellow players for a friendly match and the winner will take home their own pair of the silhouette. With every swing, he proves that style and performance aren’t mutually exclusive. You can still dress stylishly and authentically while delivering a spectacular performance.
As the competition unfolds, he effortlessly outplays all competitors on the field, turning heads of everyone around him as he plays in his 740s. His individuality, confidence, and skill set him apart from the rest, rewriting the rules of the game one shot at a time. This is more than golf; this is a statement. Style wins. Confidence dominates. Authenticity rules. This is Swing Different.
The Whitaker Group and New Balance 740 Willful Bias For Discovery is engineered for movement with purpose.
A high-cut profile delivers enhanced ankle stability, while layered leather and synthetic overlays create structure and support without sacrificing flexibility. Perforations along the upper enhance airflow, keeping you cool through every stride. Underfoot, a cushioned midsole offers responsive comfort, and the durable rubber outsole ensures traction with every step. The silhouette will be available in Men’s sizing 4M-14M. Every detail is designed to keep you grounded, focused, and moving forward.
The Whitaker Group and New Balance 740 Willful Bias For Discovery raffle is open now. It will close on Monday, September 15th at 3:00 PM EST, with availability across A Ma Maniére, Social Status, APB, and JAIDE, and international shipping offered.
The official public launch is on Friday, September 19th, with online availability at 11:00 AM EST across a-ma-maniere.com, socialstatuspgh.com, apbstore.com, and jaidejaide.com, and in-store availability at 12:00 PM local time across A Ma Maniére, Social Status, APB, and JAIDE. International shipping will also be available for all online orders.
