Fred Vanvleet, guard for the Toronto Raptors, has moved in from his work with AND1 and is now signed to Li-Ning. The 2019 NBA champion’s new sneaker deal closes off one chapter of his free agency, the next being the NBA draft. What will Vanvleet’s work with Li-Ning look like and how will the young star’s personal brand be impacted by next week’s decision? With collaborative designs yet to be unveiled, this the partnership shows no indicator as to whether or not Vanvleet intends to stay on the Canadian team and advertise it as such through his footwear.
