Travis Scott Release Debrief And Update

[vc_row][vc_column width=”1/1″][vc_custom_heading]Travis Scott Release Debrief And Update[/vc_custom_heading][vc_column_text]The three biggest questions coming out of this Travis release is what happened on his website.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading]1. Why did only sizes above 10/10.5 load?[/vc_custom_heading][vc_column_text]I know there is a rumor spreading around that the password to the store was on the shoe in the Randy Moss promotional video but that is 100% some internet BS until someone has valid proof.

But that still doesnâ€t give us a reason as to why. I am in some other groups full of resellers (as I like to keep an eye on the enemy lol) and it was the same situation. Social media was also the same, people complaining about only big sizes.

My first theory was, did these bot users just get in quicker than a human and clean out the stock? From what I am seeing thatâ€s not the case. No one saw above 10.5 and no one copped below 10.5. Iâ€m really unsure as to what happened but I will continue to dig. I went around looking at various bot success twitters to see and no one had much luck on travis and definitely no one copped below 10.5.

Solution: None. The mystery continues…[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_custom_heading]2. Why did the checkout say there is no shipping options available?[/vc_custom_heading][vc_column_text]I donâ€t know how many of you ran into this issue but it was likely due to dynamic shipping prices on his website. The large traffic load caused the system to not be able to generate prices in his store if you had multiple items in your cart. I overlooked this and I had 2 shoes and 2 clothing items in my cart. By the time I got shipping to work (refreshing a lot) the shoes sold out and it left me with the pants and hoodie I wanted.

Solution: I guess the lesson here in the future, to be safe, would be to pick one item only for a site with dynamic pricing for shipping. That would hopefully ensure you wonâ€t run into any issues.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading]3. Why did the new aj6.travisscott.com domain not load properly for everyone and all browsers?[/vc_custom_heading][vc_column_text]This was an unfortunate downside to them changing the site URL so close to release. DNS updates happen at the server level and at a local level on your machine. If you couldnâ€t load the aj6 subdomain it was because your local machine hadnâ€t taken in the update from the server. For me the only browser that worked was chrome which was the one I was using to visit http://travis-scott-secure.myshopify.com. It looks like me being.

Potential Solution: In the future for a drop where we expect a subdomain change I will suggest we use the default myshopify.com domain to visit and not the aj6 subdomain for example. This should ensure we connect properly on at least one browser.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image media=”78547″ media_width_percent=”100″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading]How did we do compared to others?[/vc_custom_heading][vc_column_text]From the looks of it on social, Iâ€m happy to see that our members definitely did a lot better than most. One major resell group Iâ€m in had 9 cops out of 400+ members and we easily crushed that. These guys use bots and spend good money on bots/proxies/captcha harvesters and all that shit and most of the took Ls. Anti-bot works which is great news for us as they continue to improve upon it. Iâ€m confident there will be a time in the next 3-6 months were there will be releases that are 100% bot free.

Obviously not all of us can get the W but I hope we provided you guys with enough intel and support that it gave you a real shot at success. And I think for this release we did that even if it had itâ€s hiccups. Skimming through social people were confused as F about even the basic things such as the launch time or the day and what URL.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_custom_heading]Stock levels[/vc_custom_heading][vc_column_text]To touch on the stock for this release. I definitely expected it to be higher. I think my judgment was a bit clouded from the AJ1 low release since it was digital only and all stock was split between SNKRS and TravisScott.com. On top of that I knew boutiques had more 6s today then 1 highs but I thought that would also translate to SNKRS having more stock….which definitely doesnâ€t feel like the case here. I would have expected more SNKRS Ws when comparing to in-store stock. Overall it was more spread out which lead to there not being one key source of a lot of Ws.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading]Checklist[/vc_custom_heading][vc_column_text]I like to look back and see where I can improve on drops like this so here is my checklist of how I feel I did. Some things more obvious than others but all are things I was confident in through sources and intel.

SNKRS release date and time 
Travis Scott site would be an early release 
Release date (Oct. 11 vs Oct. 12) 
Travis Scott site confirmed time 
Captcha mandatory requirement on Travis 
Early URL for Travis 
Final URL for Travis 
Shop.travisscott.com was a decoy 
Ability to enter queue & add/edit cart while waiting in queue 
Ability to predict they would only load sizes 10.5+???? 
.travisscott.com* autofill extension working 
Stock awareness/predictions 
Dynamic ship pricing for Travis Scott potentially being a problem 
Knowing Randy Fucking Moss would be the model lol  
Personally take an L on all the shoes lol [/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image media=”78548″ media_width_percent=”100″][/vc_column][/vc_row]