What a wild week. I put together that course expecting a FCFS release and then mid week I started hearing rumblings it might be a raffle. Obviously it wasn’t confirmed so it was a wait and see approach.
By Friday morning it was becoming clear Travis was going to try something different. I had no idea what so when the af1.travisscott.com domain popped up and was still connected to shopify I thought maybe he decided to go FCFS anyways….
Then I got word his store removed all payment options (paypal, credit, etc) which meant when the store would open you couldn’t pay and that signaled a raffle for sure.
Low and behold in front of us was a raffle form being run by mailchimp of all fckin things. I touched on this last night but mailchimp can only send so many email confirmations per minute and there was no way it would keep up with the demand and of course it didin’t.
He wanted to make this more fair etc but this was doomed from the start because of poor execution. I cant emphasizes how frustrated I am by the idea this entire thing went to shit because he couldn’t get email verification done right.
To give you some insight into the rest of the drop…I think Travis had very low stock and that’s why they raffled. The second email you were supposed to get to purchase the shoes has to be done manually by a human. Which means someone sat there and took winning emails and inputted information, size, shipping etc and sent the invoice via email. That is a LOT of work to do if you have stock in the thousands.
Maybe it would have been frustrating to take the L on the shoes because stock was low but at the end of the day, for me at least, you have control over the situation FCFS. What he did last night was completely out of your control and left you twiddling your thumbs waiting for emails to come.
Congrats to everyone who copped one way or another. We got another fun week of releases coming up!