(UPDATED October 23rd, 2020): It turns out the promotional video serves as an introduction to Travis Scott’s new position as a strategic creative partner for PlayStation. In an accompanying letter, Scott stated:
I’m really looking forward to being able to showcase everything that Cactus Jack has worked on with Sony and the PlayStation team. Most importantly I’m excited to see how the PlayStation fans and family respond, and I look forward to running some games with everybody very soon!
Read the full statement here.
In an interesting turn of events, the team behind the Sony PlayStation released a special teaser commercial where they revealed a partnership with Travis Scott. While not much has been explicitly announced in the video, the teaser does give us a glimpse at a Travis Scott & Sony Playstation 5 branded Nike Dunk Low collaboration. The shoe features the Sony Playstation logo on the lateral heel and black and white color-blocking throughout the otherwise standard Dunk Low silhouette. Scott’s classic enlarged and reversed Swooshes appear on the lateral sides.
Stay tuned as we await further news behind what this partnership entails. Take a look at an up close shot of the shoe below and click here to watch the teaser.
