Tyrese Maxey, Ant Edwards, and Scoot Henderson Star in new Foot Locker Campaign

Ahead of NBA All-Star weekend Foot Locker is launching its global “Ball Starts Here” campaign that celebrates the love of the game and its next generation of stars. Featured alongside Foot Locker’s signature Stripers are Tyrese Maxey of the Philadelphia 76ers, Anthony Edwards of the Minnesota Timberwolves, and Scoot Henderson of the Nevada Ignite G League.

The campaign features each player teaming up with a Striper and an influential member of the basketball community, including Matt Barnes, Lethal Shooter, Crissa Ace and more. They line up for 1-on-1 games, show off their on-court skills and kicks, and get laced up in the latest gear from Foot Locker along the way.

For years, Foot Locker has been one of the key places in the sneaker sphere, with a legacy heavily rooted in hoops. As it approaches its 50th anniversary in 2024, Foot Locker is cementing its legacy as the center for basketball. 

“Ball Starts Here epitomizes Foot Lockerâ€s prominence in basketball over the decades, both on and off the court,” said Holly Tedesco, Vice President North America Marketing. “Our Foot Locker Stripers play an integral role as trusted experts and arbiters of cool – elevating experiences and connecting with Foot Locker customers across the world. When bringing this campaign to life, it was just as important to highlight our real team – all current Los Angeles based Stripers – alongside some of basketballâ€s brightest stars.”