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Under Armour Officially Unveils Curry Brand, Launching December 1st

Under Armour and NBA Star Steph Curry have officially unveiled their joint charitable venture, Curry Brand. The new sub-division of Under Armour will use a portion of their yeaerly funds to support youth programs around the US, with a current goal of supporting 125 youth pr0grams, creating 20 new spaces for programs, and deliver training to 15,000 coaches by the year 2025.

The first drop from Curry Brand arrives tomorrow, December 1st in the form of branded apparel and accesories. Two new “Curry Brand” colorways of the UA Curry 8 will also release shortly thereafter. The “White/Black” Curry 8 launches December 11th followed by the “White.Gold” colorway on the 11th.

Take a look at some promotional images of the Under Armour Curry Brand 2020 collection below.


Images via Under Armour