Union Is Using Its Highly Anticipated Jordan Collab to Spotlight Black Owned Businesses in LA
In an effort to further the conversation and thus encourage real action from the public in regards to the fight against racial injustice, UNION LA and Jordan Brand have set out on a unique venture related to their upcoming collaboration.
Firstly, to promote the shoes to the general public, UNION and Jordan have seeded pairs of their collaborative Air Jordan 4s, Zoom ’92, and Delta React Mid to various prominent black designerS, celebrities, and influencers. Also included in every care package, however, was a collection of items from five Black-owned businesses in the Los Angeles area who the brands have partnered up with to further promote their work. Notable names to receive the package so far include Aleali May, Jerry Lorenzo, and Michael B. Jordan. The five businesses chosen were Gorilla Life, My 2 Cents LA, Son Studio, Harun Coffee, and the Summae Everythang Community Center.
In a letter addressed to recipients, UNION’s founder Chris Gibbs explains his efforts as follows:
Its an honor to present you with a very special gift package that we put together to commemorate the upcoming launch of our Union x Jordan Brand collection.
… In an effort to unite and support our community, we’ve partnered with five local, indepednetly-owned Black business on this upcoming luanch. Included in this gift bag, you’ll find items from those community partners.
I invite you to please continue to support these businesses and other local Black-owned business as we try to reverse the effects of over 400 years of social economic injustice in this country.
Check out the full letter below and check out the care package details as shown by Aleali May here.
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