New Balance and Jaden Smith continue their relationship centered on style, self-expression, and sustainability. Jaden Smith and the Boston-based brand are bringing new life to the 574 with the help of extra, unused materials.
This isn’t the first time that New Balance has created masterpieces out of surplus materials. Its New Balance MADE Responsibly 998 collection features the same ethos by ensuring that no two pairs are the same with the help of repurposed materials. However, this is the first time that the 574 utilizes extra materials. The upcoming Jaden Smith x New Balance 574 is constructed with 73% of surplus materials, including 9% recycled content and 18% virgin materials used on the upper and overlays panels, while a standard EVA midsole sits underneath.
The Jaden Smith x New Balance 574 releases on September 17 for $120 on NewBalance.com and FootLocker.com. As always, our sneaker monitors and release day strategy will have members ready for drop day.
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