Lead image via Jeff Haynes/NBAE via Getty Images
The Mamba legacy lives on. While the Nike and Kobe Bryant Estate partnership has been paused as a new deal was never reached earlier this year, Vanessa Bryant has filed a new trademark under the Kobe, Inc. name.
Mrs. Bryant filed documents in early October to trademark the KB24 name and logo. The trademark will be part of a multi-faceted enterprise that includes a website, podcasts, television programs, documentaries, collectible cards, food and drink containers, t-shirts, digital items, training camps, and more. However, the trademark filing had no mention of sneakers. The KB24 trademark differs from the Mamba & Mambacita trademark filing from March, which included footwear among other things.
The omission of footwear within KB24 adds to the looming question of what will happen with the popular Kobe Bryant sneaker lines. adidas is rumored to bring back some of Kobe Bryant’s old adidas signature shoes under their non-Bryant affiliated names, but a Vanessa Bryant cosign earlier this year could mean official licensing is in the works. Meanwhile, Nike athletes continue to wear their player exclusive colorways, but there’s no indication if more will be in production since a new deal was never reached. What could become of the Kobe footwear line is still up in the air as we explored on the SoleSavy podcast.
Stay tuned to SoleSavy as we continue to cover the Kobe Bryant estate from KB24 to Nike and beyond.
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