Wieden + Kennedy, Nike’s historic ad agency, is teaming up with Roc Nation School for an all-new course this fall at Long Island University.
W+K and the Roc Nation School will teach students how to understand advertising and marketing in the modern era. The class list includes “Hood Marketing 101: How Blackness is Bought,” “How to Be a Good Troublemaker,” and “Nothing is an Accident.”
“Through our partnership with Wieden + Kennedy, we are offering Roc Nation School of Music, Sports & Entertainment students unique and true value as well as deep insight into the creative world, which will benefit them regardless of their career path,” Long Island University President Kimberly R. Cline told Complex.