In this episode, we discuss how the Air Jordan 4 “Military Blue” went from the least favorite OG AJ4 colorway to a “grail” and “must cop” to many. We discuss how the time between releases, stock numbers, aftermarket pricing, and online mood boards can increase the demand for sneakers and turn some pairs into unexpected hits. We also touch on the upcoming release and what hopeful buyers can expect when the sneaker releases in May.
