Recently, we unveiled the SS4. While the shoe is our first original digital and physical sneaker, itâ€
In 2020 we produced the SS1 (inspired by the Air Jordan 1 and using authentic outsoles), last year we followed up with the SS2 (inspired by the Air Max 90 and using authentic outsoles), and earlier this year we unveiled the SS3, an original design created by 180 members of our community.
The SS4 was designed by renowned design veterans Gemo Wong and Justin Taylor and is our most ambitious effort to date. That got us thinking about other fourth iterations of sneakers. Join us as we examine the design and impact of some of the most notable fourth editions in sneaker history.
Across the board, the fourth installment of a signature shoe line is amongst the strongest in the line. Not only from a design standpoint but from an on-court perspective as well. Often times, it is at the fourth iteration of a sneaker where a signature player and thus their line makes their everlasting cultural mark. From Michael Jordanâ€
Air Jordan 4
Itâ€
 The Air Jordan 4 marked Tinker Hatfieldâ€
Nike KD4
The Nike KD4 isnâ€
The KD 4 came dressed in now-vaunted colorways like Weatherman, NERF, and All-Star Galaxy colorways and would go on to grace Kevinâ€
LeBron 4
Released in 2006, the Nike Zoom LeBron 4 was both a look forward into the future and a homage to the past. The LeBron 4 was the Kingâ€
The lack of a visible midsole and the caged look made it one of LeBronâ€
T-Mac 4
Though it was a bit on the weighty side it was a true revolution in sneaker technology that went away too soon. Not only was the sneaker a true innovation on the court it is also the sneaker in which Tracy McGrady cemented his legacy with his 13-point onslaught in 35 seconds that led his Houston Rockets to victory against the champion San Antonio Spurs.
Kobe 4
Though Kobe had 3 prior models with Nike and several with adidas before, the Nike Zoom Kobe 4 is really where it all began. The low-cut model would go on to see evolutions throughout the rest of the line in efforts to create the lightest and lowest shoe possible for Kobeâ€
Designed by Eric Avar and Tom Leudecke, the Kobe 4 was the first in his line to implement the ultralight FlyWire and Lunarlon soles for support. It was the Kobe 4, in which Bryant lit up the Knicks for 61 points at Madison Square Garden on February 2, 2009. The Kobe 4 has gone on to see a renaissance with the Undefeated collaborations and the Protro releases making it one of the most popular in his line.Â
Answer IV
Allen Iversonâ€
 A.I. donned the Answer IV during his spectacular 2000-2001 season where he earned the MVP Award and led his Philadelphia 76ers to the NBA Finals. The shrouded upper and unique lacing system made it one of the most eye-catching sneakers in The Answerâ€
Kyrie 4
The Kyrie 4 came at a crucial time in Kyrieâ€
Not only was this the perfect model for the crafty guard, but its construction also allowed for a plethora of fun colorways for the silhouette including a Halloween-themed green slime colorway with glow-in-the-dark features and the famed Wheaties colorway with the cereal box style packaging as well as the rest of the cereal pack including Cinnamon Toast Crunch, Kix, and Lucky Charms. You could say these kicks are pretty sweet.
adidas Dame 4
adidas and Damian Lillard laid strong groundwork for the Portland guardâ€
While his adidas stablemates often opt for adidas BOOST, a man of the people, Dame has always opted for adidasâ€
Speaking of wearers, the biggest seal of approval for signature shoes is when your peers rock the model. Stars from across the NBA often rocked the Dame 4, with the likes of Donovan Mitchell, Jaylen Brown, and Goran Dragic lacing up the shoe nightly.
The biggest hallmark of the Dame 4 is the Bathing Ape collab that debuted at the 2018 NBA All-Star Weekend. A trio of traditional BAPE colorways had the masses going ape.
Under Armour Curry 4
The Under Armour Curry line arrived at the perfect time with the Curry 1 in 2015. Coinciding with Stephen Curryâ€
The Curry 4 is where the sides began to take their biggest leaps in terms of innovation. Unlike its predecessors, the Curry 4 boasts a minimalistic socklike upper, for a snug fit. This also marks the first time the Curry line didnâ€
Curry and the Golden State Warriors once again hoisted the Larry Oâ€
While not the most famous fourth sneaker ever, Under Armour and Curry should be applauded for what theyâ€
SS4
The SS1 and SS2 were an homage to the great sneakers that inspired us, the SS3 was built with the combined efforts of our community but the SS4 takes those experiences to the next level.
Partnering once more with Garrixon Studios and recruiting the talents of Gemo Wong and Justin Taylor, two designers with deep resumes, the SS4 blends influences from the 90s golden age of sneakers with the innovative design of the modern era. Learn more about the SS4 here.Â