A star-studded campaign reveals an expansive collection celebrating New Balance’s iconic grey motif.
In the 1980s, New Balance introduced the world to the now identifiable grey running sneaker. The choice was intentional. New Balance wanted to stand out from the competing running shoes on the market. They, almost ironically, archived that with the muted feelings that come with the color grey. While the sneaker models have evolved over time, grey continues to embody New Balance’s timeless quality and style.
This year’s collection is an expansive one.
Kicking off the 2025 collection, New Balance has officially launched the recently reintroduced New Balance 1000, the gym ready 9060, and the emerging 740 in appropriate Grey Days colorways. The MT10, Fresh Foam X 1080v14, T500 also launched this week to kick off the month long celebration.
The conversation starter that is the “NBLoafer”, the 1906L, will get the Grey Days treatment on May 14th. As releases of the momentous sneaker continue to sell out, a more available for Grey Days will be a welcomed addition to its catalogue.
New Balance’s next big sneaker, the ABZORB 2010, will also receive the iconic grey stamp of approval. The sneaker is looking to make a lot of noise for New Balance in 2025- and adding it to this impressive Grey Days capsule is another sign of New Balance’s faith in the model. The Grey Days 2010 will launch on May 22nd, as will the 471.
The freshly off the presses Andrew Reynolds’933 will go on to drop in its “Grey” rendition on May 26. Finally, the beloved 1300 JP will round out the collection on May 29th.
This year’s Grey Days collection is swinging for the fences. The loaded roster of releases further emphasizes the strong run New Balance is currently enjoying. From historic models, to the brands next hit, the 2025 Grey Days collection truly shows us how New Balance got amongst the top of the figurative sneaker mountain-top.
The SoleSavy DROPS app will be the best way to keep track of this year’s Grey Days collection. There you can find the latest news details as well as release info and raffle management.