This episode discusses how Travis Scott became the most important Jordan Brand endorser since Michale Jordan himself. We talk about Travis Scott’s early sneaker endorsement days, Kanye West’s influence, and how the Jumpman Jack is a territory very few artists have entered successfully. We also touch on how Travis Scott influenced the popularity of the Air Jordan 1 Low and “Mocha” colorway. Marco Negrete shares memories from working on the PR strategy during the first years of Travis Scott’s Jordan deal.
