Yesterday’s release was fairly typical for current sneaker drops that are seeing delays and stores focusing on in-store first and then pivoting online after. While the WTT 9s were expected to release in early December, Nike shifted the release into the new year to allow inventory to show up for as many stores as possible.
The first store to kick off the releases was Oneness, which released at 7:27PM EST on Wednesday, the day before releases were meant to begin. This drop was announced by the store and as of writing has a few small sizes available.
There were 7 confirmed releases from 8 AM to 11 AM EST that were announced ahead of the morning. This includes SNKRS, Xhibition, Rule of Next, UNDFTD, Bodega and finally KITH; which did not announce the release until 10AM EST. From 11 AM EST onwards, we saw 12 more releases online.
Most top tier boutiques such as KITH and UNDFTD carried 100-120 pairs online, second tier locations carried 50-70 pairs and smaller account holders had a dozen or so pairs show up online. For the most part, the releases continued all day with 17 total online releases, giving users a great chance to pick pairs up throughout the day if you were monitoring for releases with drop alerts. As of Friday afternoon, three additional releases have occurred bringing it to 21 total drops online and we expect this to continue through the weekend.
Resale prices as of today have been 20% to 40% above retail. While the shoe was in demand, it was a very attainable sell out release, if you have the right resources at your disposal. Links to check out your size directly and Assist for an expedited checkout were essentials in our members’ success on release day.
KITH underpriced the sneaker ($30 below retail), making it an ideal location with bot protection. Later in the day, multiple stores released with free shipping and no tax, bringing pairs in at a clean (but increased price) of $230 USD.
Below you can find time stamps for store releases and restocks as well as stock levels if we had access to them. Our expectation going forward is for this type of trend to continue.
RELEASES:
8 AM EST
Rule of next – 100 pairs
10 AM EST
SNKRS
Xhibition – 119 pairs
KITH – $200 ($30 below retail) – 120 pairs
Sneaker Politics – 116 pairs
Bodega – 71 pairs
11 AM EST
UNDFTD
11:50 AM EST
NiceKicks – Loaded Out of Stock
12:05 PM EST
Corporate Got Em
1:30 PM EST
Sneaker Politics restock – 21 pairs
2 PM EST
Juice Store
Manor PHX – 9 pairs
3:53 PM EST
Shop at Kings – 8 pairs
4:56 PM EST
FICE Gallery – 50 pairs
5:29 PM EST
SNKR Room
5:57 PM EST
Unheardofbrand – 51 pairs
6:41PM EST
Feature – sizes 11 to 15
Friday Jan 7 Releases
Saint Alfred – 10AM EST – 24 pairs
Lapstone and Hammer – 11:51AM – 17 pairs
WestNYC – 12:22PM EST – 15 pairs
UNDFTD – 5:07PM EST
RESTOCKS THAT ALSO HAPPENED THURSDAY
Stashed SF – 19 pairs AJ1 High Court Purple WMNS
HAVEN – Kaws x Sacai Blazer “Neptune Blue”
HAVEN – New Balance x Aimé Leon Dore 550 “White/Red”
KITH – Air Jordan 1 OG “Hand Crafted” – 92 pairs
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