The cultural impact of Air Jordan sneakers in the present day is almost impossible to ignore. While on the surface it may seem like all the focus is seemingly on the brand’s high-profile collaborations, Jordan Brand’s in-house designs and colorways have often found themselves to be at the center of the spotlight in many cases. This is most obviously prevalent with the Air Jordan 1.
While it faced a bit of lull in the late-Aughts to early-2010s, the silhouette’s debut and subsequent success can quickly be traced as the origins of sneaker culture as we know it today. Taking a small step back from the purity of the OG 1985 colorways, the retros, and all the star-studded collabs, the SoleSavy team wanted to highlight some of the best non-OG Air Jordan 1 colorways in recent years today with this growing list. What are your favorite non-OG colorways?
“Satin” Jordan 1s
Same but different. The Satin series of Air Jordan 1 Highs are a welcome, luxurious upgrade to the already beloved silhouette. Introduced in extremely rare quantities in classic Bred and Royal colorways, satin eventually found its way onto more accessible pairs. Some iterations opt for satin on only the ankle collar and heel, others outfit the toe boxes as well (which are prone to intense creasing). The Satin treatment has been applied to a few of Jordan Brandâ€
–Eddie Vargas
CO.JP Pack (2001)
Once unattainable outside of Japan for nearly two decades, this four-piece, Japan-exclusive collection eluded sneakerheads for years. While the fan-favorite “Metallic Silver†and “Midnight Navy†colorways retroâ€
–Eddie Vargas
DMP Pack (2009)
“DMP.†“Bulls vs. Celtics.†“60 pt. Pack.†No matter how you spin it, the AJ1 “DMP†combined MJâ€
–Luis Torres
“Barons” (2014)
Although his Airness never made it to the Majors, Jordan Brand knocked an Air Jordan 1 out of the park with a celebratory “Barons†pack that included an Air Jordan 9 and the Air Jordan 1. The White Sox affiliate Birmingham Barons inspired the colorway. Wolf grey, black, and white landed on the pair and gave us a close enough alternative to the “Shadow†AJ1. While the homage in and of itself made for a great story to celebrate 20 years since Jordan walked up to the plate, the pinstripes in the lining of the Air Jordan 1 and even the subtle 3M hits on the laces made it feel like a coveted PE. Not to mention, its $140 price tag has all of us wishing we appreciated the colorway a lot more.
–Luis Torres
Shattered Backboard (2015)
While the “amazing†leather quality of these shoes has become somewhat of a meme over the years, the Shattered Backboards have continued to be one of the most hallowed non-OG colorways from Jordan Brand since their debut in 2015. On August 25th, 1985, at an exhibition game in Trieste, Italy, Michael Jordan donned a bright orange jersey in lieu of his standard Chicago Bulls attire and shocked the audience with his performance. On top of scoring 30 points during the game, one of Jordanâ€
–Eddie Vargas
Reverse Shattered Backboard (2016)Â
Some call these the “Shattered Backboard 2.0â€, others call them the “Reverse Shattered Backboards,†whatâ€
New Orleans All-Star Game “Chameleon” (2017)
The NBA All-Star Weekend has been the backdrop for some of sneaker historyâ€
–Eddie Vargas
Art Basel Pack “Igloo†& “Rust Pink†(2017)
Now recognized as one of the rarest Air Jordan 1 releases ever, the unofficial Art Basel pack released exclusively via Social Status at Miamiâ€
–Marco Negrete
Bred Toe (2018)
The Bred Toe will very likely go down as one of the most well-received non-OG colorways of any Air Jordan 1. By combining the classic 1985 colorblocking of the “Chicago†and “Black/Red†(Bred) AJ1 Highs that MJ himself wore, the hybrid “Bred Toe†holds a special place in the hearts of many sneakerheads. This shoe wasnâ€
–Eddie Vargas
Best Hand in the Game Pack (2018)
Jordan Brand really went in on the Air Jordan 1 with the “Best Hand in the Game†collection. Letâ€
Drawing on the “Black Toe†fame, all four colorways took the same approach and modified it as the Swoosh and outsole matched the corresponding colorway. And to that extent, the short suede on the heel, ankle collar, and Swoosh was a nice touch to the pack. Finally, the regional exclusivity of the collection reinvigorated the hunt for Jordans once more. Africa, Asia Pacific, Europe, the Middle East, and Latin America dropped the “Track Red†and “Yellow Ochre†colorways; Greater China dropped the “Track Red†and “Clay Green†iterations; North America dropped the “Clay Green†and “Blue Moon†versions. From start to finish, the “Best Hand in the Game†pack was a perfect homage on the shoe that marked the genesis of Air Jordan.
–Luis Torres
Not For Resale Pack (2018)
Back in 2018, Jordan Brand stepped out of its comfort zone to poke fun at the quickly growing resell market and hype-driven industry. Dubbed the “Not For Resale,†the tongue-in-cheek design featured messages that served as challenges to those who deem some sneakers too precious to wear. Messages like “Not for Resale,†“Wear me,†“Crease,†and “No Photos†made the two colorways an instant hit, with the yellow pair more coveted because of its LA only release. To top it all off, the shoe dropped the same weekend as sneakerheads were lining up at ComplexCon a few miles down the road, making its message and target audience as clear as possible.
–Marco Negrete
Turbo Green (2019)
Timed to 2019 NBA All-Star Weekend in Charlotte, this lightly Hornetsâ€
–Marco Negrete
LA to CHI (2019)
The collaborations between Nike SB and Jordan Brand have consistently been some of the best between the brands at the Swoosh. In 2019, the two came together for a pack that represented key cities in Jordan Brandâ€
–Marco Negrete
Rookie of the Year (2018)
Michael Jordanâ€
–Luis Torres
Obsidian (2019)
The rise to fame of the Air Jordan 1 in the last decade can be attributed to a lot of reasons (mainly the Shattered Backboard from 2015). But what really cemented the pair as more than just a trend was the “Obsidian†release. The shape, the two-toned execution, and a twist to Jordanâ€
–Luis Torres
Dark Mocha (2020)
Hereâ€
In his feature The Buzz Around Mocha Jordans, Ian Stonebrook pointed out when Mocha Jordans debuted with the Jordan 3 Retro “Mochaâ€, they were “absolutely panned by purists and too mature for the youth in 2001. Missing the old and the young alike, pairs would eventually be discounted and stick out from their OG peers like a sore thumb. For the remainder of the 2000s, “Mocha†3s were seldom seen and rarely spoken about.†Travis Scott drops his AJ1 High and the public opinion changes almost overnight. The OG “Mocha†AJ3 and 2018 retro are now moodboard favorites and the stage was set for another AJ1 High.Â
Complete with “Black Toe†color blocking and familiar coffee-colored suede hits, the AJ1 High “Dark Mocha†dropped on Halloween 2020 to instant acclaim. This shoe is more than just a “Poor Manâ€
–Eddie Vargas
