The latest sneaker to make up the Rare Air series is the most anticipated pair- so far.
Earlier this year, Jordan Brand introduced the Rare Air line into the already healthy line of sneaker stories the brand holds in high regard. The series pays homage to the long sampling process sneakers go through before officially hitting shelves. Oftentimes, material, color details, and accents are changed to create a different sneaker than the one originally envisioned. Other times, mistakes, like incorrect logo placements, would lead to having to redo a sample altogether. As a result, when these “rare” samples surface online, the sneakers are sought after and coveted by sneakerheads around the world.
A duo of Air Jordan 1 Highs kicked off the line in April. Then, in late May, the series continued with the Air Jordan 3 Rare Air. Now in July, the latest sneaker to join the Rare Air roster is another classic Jordan Brand model, the Air Jordan 4.
The Air Jordan 4 has earned a reputation of being the most beloved of Air Jordan models. Though the previous two sneakers would make part of the Rare Air Infinity Gauntlet, the Air Jordan 4 has become essentially the flagship model for Jordan Brand.
The Rare Air AJ4 takes the colorway of the Air Jordan 3- tastefully adding it to the Air Jordan 4. The sneaker features the classic black nubuck that has become so synonimous with the Air Jordan 4- as well as the hits of cement grey and fire red. The hits of blue and off-white break up the familiarity, if only for a bit. The Rare Air Jordan 4 features tongue patches reminiscent of the soon returning UNDFTD 4, as well.
Interestingly, it is being reported that the tongue patches, which remove to reveal a message, will feature a chance at a highly illusive rendition of the sneaker. As just about 2% of the pairs releasing will reveal a message in gold lettering- pictured below.
The Air Jordan 4 Rare Air launches this Saturday, July 26th, via SNKRS and participating Jordan Brand accounts- including Dicks Sporting Goods.
Stay up to date on the Air Jordan “Rare Air” line and more via the SoleSavy DROPS app. There you can find the latest news details as well as release info and raffle management.
Official Images courtesy of SNKRS
