adidas has officially announced a long-term, multi-year partnership with Fear of God, led by founder Jerry Lorenzo. Lorenzo will drive the creative and business strategy for adidas Basketball globally. Lorenzo is no longer affiliated with his previous partners Nike with whom FoG released multiple apparel collections and original footwear silhouettes for since 2018.
This new partnership also marks the creation of FoG’s newest sub-line, Fear of God Athletics. Working in tandem with adidas, Lorenzo and his brand will focus on performance wear that mixes the visual flair his brand has become well known for under his mainline and the Fear of God ESSENTIALS line.
This multi-year partnership comes fresh off the heels of Lorenzo’s most recent Nike Air Fear of God Raid F&F release in October marked the official end of his Nike contract.
Learn more at adidas.com.
