IDK Inks Deal With Nike

Jun. 24, 2021

2 min read

Artist IDK (Ignorantly Delivering Knowledge) continues to branch out in the world of music, fashion, and now, education. Earlier this month, the Baltimore native announced No Label Academy, a 10-day course at Harvard University. The course is designed to teach BIOPIC students (free of charge) how to make it in the music industry with a curriculum covering how to structure a record deal, and much more.

After teasing a Nike Blazer collaboration and having a live conversation on the SNKRS app last week, the brand and artist have taken the next step in their partnership. Today, IDK announced that he is the latest artist to officially sign to the Swoosh.

“I’m excited to bring such an innovative approach to sneaker culture. Nike sees the vision and gets it. Shoutout to Nj, Lena, Dawn, and the rest of the Nike family,” IDK told SoleSavy.

Given his reputation as a sneakerhead and creative approach to storytelling, we’ll be on the lookout to see what future collaborations come from this partnership.

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IDK Inks Deal With Nike

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