The NOCTA x Nike Hot Step Air Terra Puts Drake’s Hype to the Test

Oct. 25, 2021

< 1 min read

As seen on Unboxed Issue 56. The Unboxed newsletter covers the most important stories of the week across sneakers, sports, and fashion straight to your inbox on Mondays.

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We’re in OVO territory with Drake’s birthday taking place yesterday. Coming off the momentum of Certified Lover Boy and with his Air Hot Step Terra on the way, all eyes are on Drake and what NOCTA can deliver. We all know Drake’s influence can reach the masses unlike most of his peers. But his upcoming collabs will be a new test. While the Jordan Brand partnership was short-lived, the hits were abundant. The Raptors-esque Air Jordan 4 with (and without) his signature), the OVO heavy Air Jordan 8, 10, and 12 were all part of this new era of artists and sneaker brands. Under his NOCTA label, we’ve seen a refined version of what Drake has to offer. From technical vests, golf apparel, and now an all-new silhouette with minimal branding, the boy and the Swoosh are ready to take over with Scorpio season underway.

While the upcoming collab might not have the same gravitas as his previous sneaker collabs, the Air Hot Step Terra is poised to be a certified hit – like all of Drake’s creations (whether you like it or not)

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The NOCTA x Nike Hot Step Air Terra Puts Drake’s Hype to the Test

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