Danish affordable luxury fashion brand GANNI and New Balance have come together again on two collaboration colorways. The New Balance 1906R and RC30 utilize recycled materials with a yellow theme throughout the collection. The 1906R comes in two offerings: Egret and Blazing Yellow, while the RC30 uses a bumblebee black and yellow combination. The collection was officially unveiled at GANNI’s SS24 Copenhagen Fashion Week show this week. The two brands first collaborated last year on two 20022R colorways.
GANNI Creative Director Ditte Reffstrup had this to say about the collaboration:
“We’re so hyped to be launching our second collaboration with the New Balance team. Honestly, we have had so much fun working on this, there is such a creative synergy between us and a lot of
mutual respect for what we both bring to the table. Collaboration is such a source of energy for me, I love working with people and finding new creative heights together. I can’t wait to go dancing in these!”
New Balance EMEA Marketing Manager Lauren Fitzsimmons added:“At New Balance, our teams couldn’t be more excited to be working on another project with GANNI; our brands share an organic connection and a vision of fearless creativity. Our second collaboration has a similar boldness to our first but tells a completely new story. We can’t wait for consumers to
get a taste of this next iteration!“
Release Details
All pieces will be available on GANNI.com and at select GANNI stores.
New Balance global launch date: On August 18th the 1906 colorways will launch globally on NewBalance.com and at select New Balance stores.
The RC30 Trackster will only be available at GANNI stores and at GANNI.com
1906s: $170 USD, RC30: $120 USD
