City Jean’s upcoming collaboration on the Gazelle is a tribute to the Bronx’s resilience and history of brilliance.
Known as a trusted name and cultural anchor in the Bronx for decades, City Jeans is proud to announce its latest collaboration with adidas. Together, they unveil the adidas “Diamond in the Rough” Gazelle, a release that serves as both a design statement and a tribute to the resilience, creativity, and hidden brilliance that define the Bronx and countless communities like it.
The Bronx is often defined by its challenges, yet it has long produced influential voices, trends, and culture. The sneaker captures this contrast. Its black tear away nylon upper reflects the rough exterior often seen from the outside, while the gem toned blue layer beneath reveals the hidden creativity and potential of those who rise above adversity. A diamond textured tongue and reflective three stripes highlight this brilliance.
“City Jeans has always been about more than sneakers. We exist for our community and for the people who inspire us every day,” – Ben Winrauke, COO of City Jeans.
“Partnering with adidas on this release allows us to tell a story that reflects the Bronx itself: tough on the surface, yet filled with creativity, resilience, and diamonds that shine. I would know, I’ve lived here all my life.” – Eric Canals, Head Buyer of City Jeans
The name “Diamond in the Rough” celebrates individuals who emerge from challenging environments to achieve greatness, including Bronx native community architects, like hip-hop star Dave East, who have made waves in culture. This release honors him and countless other diamonds who turn overlooked beginnings into lasting cultural impact.
The adidas x City Jeans “Diamond in the Rough’ Gazelle retails for $130.00 and available exclusively at City Jeans and online at cityjeans.com.
