adidas Originals Announces “Into the Metaverse” Collection

Dec. 17, 2021

2 min read

The Three Stripes continues to double down on the metaverse. Following its PAOP NFT and other Metaverse developments, adidas finally announced its “Into the Metaverse” collection.

The collection was created with the help of Bored Ape Yacht Club, money, and the PUNKS Comic team. NFT owners of the new collection will receive exclusive access to adidas Originals experiences and products, including virtual wearables for the blockchain-based gaming world The Sandbox and other platforms with exclusive physical product to match.

Recently, adidas Originals purchased a Bored Ape Yacht Club NFT, named Indigo Herz, further cementing itself into the NFT space. The brand also acquired a plot of virtual land inside The Sandbox, which will be filled with exclusive content and experiences. The brand’s digital assets will be secured with Coinbase, a leading crypto exchange.

Digital and physical wearables will be available for “Into the Metaverse” NFT owners in 2022. The NFTs will be on December 17 on adidas.com/metaverse.

Stay tuned to more NFT & sneaker-related news from your favorite brands, including adidas.

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adidas Originals Announces “Into the Metaverse” Collection

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