Skip to Content

Air Dior Raffle Reached Five Million Entries In One Day

author
Eddie Paz

Jul. 3, 2020

< 1 min read

The Air Dior’s release was without a doubt the most popular sneaker raffle of the year, as confirmed by Christian Dior Couture’s CEO Pietro Beccari. In an interview with WWD, Beccari revealed that when all the entries for the Air Dior Highs ($2400 USD) and Lows ($2000 USD)  on June 25th were calculated there were five million entries placed. This number takes into account the international Dior website’s raffle and China’s WeChat based lottery system for the shoes’ release. Winners were contacted yesterday and given instructions on how to purchase their chosen model and size from select Dior retail locations.

Beccari revealed that there were 8000 pairs made for the purchase and another 5000 that were given to VIP customers, celebrities, and influencers prior to launch. If you missed out on the luxury drop, the Air Dior apparel collection is set to launch July 8th and – while expensive and limited – will be more widely available in comparison.

Scroll below for further images.
All photos by Dior.

quotes

Sole Savy is unreal! With a busy schedule it’s hard to keep up on shoes, and the group keeps me up to date on releases, tips on how to manually cop, and a marketplace with killer deals from fellow like minded collectors. It’s changed the sneaker game for me!

@SoleSavy is the truth. They've helped me cop kicks I never would've imagined getting at retail. Members always willing to assist on drops too. And most of all, a REAL community of REAL sneakerheads. These guys should be the gold standard for sneaker communities! #LifetimeMember

My membership paid for itself three fold by being solely responsible for my union 4’s, mesh sacai waffles, sacai blazers, court purple aj1s, glow in the dark yeezy 350s, travis scott lows (which I traded to get desert ore ow’s), air max 1 londons, bc3’s for way under retail etc.

Can't say enough about SS. The stellar help with copping shoes is a given but it's the community that makes it extra special. Hands down one of the best decisions I made as a wannabe sneakerhead.

The community of sneakerheads and resources available to help manually cop are great and really will help you get more Ws. The Zoom calls for hyped drops like Union Jordan 4 only adds to the camaraderie while providing real time instruction

1 / 5

Your privacy

We use cookies to give you a great online experience. To find out more: privacy policy.

Back to top