PUMA continues to blend fashion and function with its heritage models. The latest is no different as the brand has tapped Australian skate brand Butter Goods for a premium capsule infused vintage marketing across multiple sports, such as tennis, soccer, and, of course, skating.
“When the opportunity to work with PUMA came about, we were so excited to work with a brand with such a rich history and deep archives,” Butter Goods’ founders said. “The most exciting thing about the design process is the discovery both for us as the people designing but also in the finished product for the customer.”
The collection includes classic footwear pieces from the PUMA vault as the Slipstream, one of PUMA’s most iconic basketball silhouettes from the ‘80s, and the PUMA Basket Vintage headline collab. Aside from the footwear, the PUMA x Butter Goods collection includes an elevated ethos across the apparel as corduroy detailing aligns with PUMA’s retro-turned-modern execution and Butter Good’s signature quality. Emerald, navy, orange, cream, and other tones embellish the entire capsule.
The PUMA x Butter Goods collection releases on September 4 for $40-$160 on PUMA.com, PUMA stores, and select retailers. As always, our sneaker monitors and release day strategy will have members ready for drop day.
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