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Deadstock Coffee’s Ian Williams Joins Nike as ‘Live from the Archive’ Host

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Devin Robertson

Ian Williams has a long history in the sneaker industry. The founder of Portland’s Deadstock Coffee made a name for himself by moving up the ranks at Nike from a janitor to the designer of the iconic ‘Wet Floor” Dunks that paid homage to his time cleaning the headquarters.

Now, everything has come full circle as the ‘Sneaker Barista’ has once again accepted a position with the Swoosh but this time in front of the camera. Today on his Instagram, Williams announced that he would be joining the Nike team once more as the host of the ‘Live from the Archive’ series on the SNKRS app.

Not only is he back with the Swoosh, but his tenure also begins today as he takes the stage at 2 PM Beaverton time to talk with long-time Nike designer Wilson Smith III

 

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Sole Savy is unreal! With a busy schedule it’s hard to keep up on shoes, and the group keeps me up to date on releases, tips on how to manually cop, and a marketplace with killer deals from fellow like minded collectors. It’s changed the sneaker game for me!

@SoleSavy is the truth. They've helped me cop kicks I never would've imagined getting at retail. Members always willing to assist on drops too. And most of all, a REAL community of REAL sneakerheads. These guys should be the gold standard for sneaker communities! #LifetimeMember

My membership paid for itself three fold by being solely responsible for my union 4’s, mesh sacai waffles, sacai blazers, court purple aj1s, glow in the dark yeezy 350s, travis scott lows (which I traded to get desert ore ow’s), air max 1 londons, bc3’s for way under retail etc.

Can't say enough about SS. The stellar help with copping shoes is a given but it's the community that makes it extra special. Hands down one of the best decisions I made as a wannabe sneakerhead.

The community of sneakerheads and resources available to help manually cop are great and really will help you get more Ws. The Zoom calls for hyped drops like Union Jordan 4 only adds to the camaraderie while providing real time instruction

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