END.’s 20th anniversary celebrations continue with their latest sneaker collaboration.
This time, the team at END. has partnered with Japanese sportswear brand Mizuno to release a collaboration on the elusive Wave Rider 10.
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For this collaboration, END. channels the raw and resilient spirit of Britain’s North East coastline, drawing inspiration from the wild temperament of the North Sea, a body of water that has long shaped the people, industries, and culture of the region. From its swirling currents to its steel-grey skies, the sea becomes both muse and metaphor as the Wave Rider 10 is submerged in bold Black Beauty and Estate Blue colorway, capturing the drama and dynamism of the open water.
The upper is composed of a layered mesh construction, offering breathability and technical texture, while iridescent overlays mimic the shimmer of sunlight dancing on waves. A subtle gradient sweep from forefoot to heel, reflecting the sea’s shifting hues nd tireless motion, complimented by a flowing panel structure emulating the currents and contours of water in motion. The iconic RunBird logo anchors the silhouette in Mizuno’s performance-first ethos, a symbol of precision and innovation, finished with dual-branded details on the tongue and heel, underscoring the synergy between END. and Mizuno, two brands united by a dedication to craft, heritage, and forward-thinking innovation.
First introduced in 2007, the Mizuno Wave Rider 10 was engineered for superior shock absorption and smooth transitional movement. The model quickly earned acclaim for its balance of performance-driven function and ageless form. With roots deeply embedded in Mizuno’s storied athletic legacy, the Wave Rider 10 remains an eternal classic, an ideal canvas to be reinterpreted through END.’s storytelling-driven approach to design.
You can sign up now for a chance to purchase the END. and Mizuno Wave Rider 10 via END. Launches. The sneaker will then see a retail release on Friday, May 23rd, via endclothing.com and in-store at END. flagship stores with a $180 retail price.
Images courtesy of END.
