Foot Locker is going big for NBA All-Star 2026.
The retailer will be returning to the weekend for the third year in a row with its largest experience yet: Foot Locker Takeover in downtown Los Angeles.
Centered at L.A. LIVE, the activation brings together coveted sneaker drops, star athletes, creators, and community events to celebrate the city that helped shape basketball culture.
The space will be set up like a mini sneaker city, with dedicated areas for brands like Nike, Jordan Brand, Converse, adidas, PUMA, Crocs, and New Era. Fans can expect constant action—think athlete pull-ups, interactive zones, product customization, and plenty of opportunities to get hands-on with new releases and storytelling-driven displays. It’s designed to feel less like a store and more like a live hub for hoop culture.
Big names are pulling up, too. Foot Locker Takeover will host appearances from NBA stars, including Jayson Tatum (with New Era) and Lonzo Ball (with Crocs), plus select Nike, Jordan Brand, and adidas athletes throughout the weekend. Whether you’re there for the selfies, the signatures, or just the energy, it’s shaping up to be one of the can’t-miss stops of All-Star.
Apperances won’t be the only thing on the table, though, as the activation will feature some important sneaker releases like the Jordan Retro 4 “Lakeshow,” Jordan Retro 5 “Wolf Grey,” and Jordan Retro 6 “Infrared,” along with Converse SHAI 001 and new Nike Basketball styles featuring the latest performance tech and storytelling.
Limited drops will continue across the weekend, including a high-profile adidas collab, fresh Anthony Edwards 2 colorways, an exclusive PUMA MB.05 LO LA.
Foot Locker is also leaning into brand-specific worlds. A Nike, Jordan Brand, and Converse flagship space will anchor the experience, complete with high-heat releases and a full-size court hosting “The Clinic” for skills sessions, appearances, and daily programming. Nearby, you’ll find adidas ANTLAND inspired by Anthony Edwards’ Atlanta roots, a PUMA Hoops Drive-in Cinema powered by the PUMA x Fast & Furious collection, a Crocs Creator Studio for content and giveaways, and a New Era zone with an exclusive Jae Tips collection, custom patch stations, a Design Lab, and even a “Cap Spa” for cleaning and restoring your headwear.
The Takeover doesn’t stop at L.A. LIVE. Foot Locker is extending the experience to NBA Crossover at the Los Angeles Convention Center, nearby stores, and local neighborhoods with murals and community-driven events. Kids Foot Locker will also pop up with Nike to spotlight the Nike x LEGO collection, giving younger fans a place to tap into the fun.
Foot Locker is once again supporting the 2026 NBA HBCU Classic Presented by AT&T, featuring Hampton University vs. North Carolina A&T. Through its foundation, the brand will donate $25,000 to each school, reinforcing its focus on community impact alongside culture and product.
Foot Locker Takeover runs at L.A. LIVE from Thursday, February 12 to Saturday, February 14 (10 a.m.–10 p.m. PST) and Sunday, February 15 (10 a.m.–7 p.m. PST). For updated programming, FLX member sweepstakes, drops, and appearance details, fans can head to FootLocker.com.
